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Saturday 8th August 2015

Client Spotllight - DryRobe - The ideal partner for outdoor activities in the UK

Every month we love to shine a spotlight on one of our clients - because we think our clients are fab and we think you will too.  This month its Dryrobe® The Outdoor change robe, designed by Gideon bright, a North Devon UK based surfer with over 30 years

Dryrobes  are the ideal change robe for people who love outdoors activities irrespective of the weather.  Like all great ideas the idea is simple but it has a great story behind it ... 

"The first Dryrobe was based on an idea my mum had when I was about 16.

I always used to get frozen changing in Godrevy car park or wherever I was surfing. Mum was handy with a sewing machine and decided to do something about helping.

She gave me this homemade ‘thing’ one Christmas. It was like a huge cape. It was light blue waterproof material on the outside, with a dark blue strip across it, a dark blue towel lining with an elasticated hole for your head to stick through & a hood with poppers. She later told me "it was a like a Hatty fattener", something her Mum made for her out of toweling many years ago.

I remember taking it with the best ‘wow thanks mum’ I could muster & slinging it in the board-bag.

It must have been winter 1983 ’ish, the wind was so cold it was freezing our faces off just looking at the surf.

So we got in the suits ok but coming out I remember thinking, I don’t care what anyone says, I’m using that thing, so I busted it out, slung it over my head.  Pretty sure the car park was empty apart from us. The cold had frozen our brains, I think, as I don’t remember much being said. We had gone into survival mode. I got changed in it, then I passed it on & we all used it.

I decided to try & develop the old waterproof & windproof ‘cape/robe’ idea to see if I could re-work it into a 'real' product.  While working on Dryrobe I created the Drywrap, a hands free change towel with a Velcro waistband. It was our first product to go on sale early in Nov 2009. 

It wasnt without its problems and it took a lot of effort & help from too many people to name here but the rest is history." - Gideon

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